Marketing Analysis Avon Products Essay - 704 Words

AVON Products, Incorporated has moved their headquarters to London, U.K.; a manufacturer and marketer of cosmetic beauty and related products. The company s product categories are beauty, fashion, and home. Avon’s geographic operational locations include North America, Latin America, Pacific, Europe with businesses in 60 countries. The company has a plan to implement a 3-year transformation to their operations model. A comprehensive SWOT analysis has explored positive and negative effects, and how to effectively overcome the obstacles. AVON’s management team decided to achieve potential growth in revenue by expanding their consumer population. The company’s value chain is a viable asset to the company’s performance and is part of the competitive advantage. AVON is on the right path for the company’s transformation plan. The company has growth potential from Brazil’s rising middle class. The debt will partially be reduced from the sale of the North American division to Cerberus Capital Management, which in turn will increase the company’s rating score from Moody’s, SP, and Fitch. The company will also have a savings of $65-$70 million from rightsizing the company’s workforce that will reflect the first quarter in 2017. Introduction The analysis of Avon Products, Incorporated will determine their market segment while inquiring their financial performance. A further analysis will determine their geographic and business segments while understanding their strategicShow MoreRelatedAvon is Calling1263 Words   |  5 PagesCompany History Avon is an American international manufacturer and distributor of beauty and personal care products sold through representatives in over 100 countries across the world. It is the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6 million representatives. History of Avon began in 1886 and the companys founder was a man - David McConnell. Initially it was called California Perfume Company, and it was consisted of only five perfume fragrancesRead MorePrinciples of Marketing Case Study1107 Words   |  5 PagesPrinciples Of Marketing Assignment: Case Study Date: 01/11/2010 C A S E S T U D Y Question Number 1: Avon was selling its products for 112 years by using the motto â€Å"Ding Dong, Avon Calling† successfully. Demand of Avon’s beauty products was very high and selling was done successfully. This company earned $4 Billion worldwide as a result. This company was incorporated as California Perfume Products in 1916Read MoreThe Target Market For Avon1021 Words   |  5 PagesMKT: 715 Case Study No. 9-591-111 Harvard Business School. (2003). Avon.com David B. Godes 1) Women are the target market for Avon. Avon is â€Å"the company for Women†. Harvard Business School. (2003) p. 8. Since the company began in 1886, the company has promoted building relationship and it seems natural for women to embrace the power of the Web to help women forge relationships beyond their geographic confines. Andrea Jung, CEO. Avon’s marketRead MoreAVON STRATEGIC ANALYSIS1303 Words   |  6 Pagesï » ¿Avon Slogan: The Company for Women The word â€Å"Women† is not needed to be changed because Avon is already strongly known for this. Actual Mission Statement: The Global Beauty Leader The Women s Choice for Buying The Premier Direct Seller The Best Place to Work The Largest Women s Foundation The Most Admired Company Proposed Mission Statement: Avon is committed to be the leading direct selling company that provides beauty and related brands to satisfy women worldwide. Encouraging good relationshipRead MoreAvon Case Study1746 Words   |  7 PagesExecutive Summary Avon Products, Inc. (Avon) is based in New York. 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Jung的战ç• ¥Ã¦Ëœ ¯Ã¥  ¦Ã©â‚¬â€šÃ¥ Ë†Ã¨ ¿â„¢Ã§ § Ã¦Æ'…å† µÃ¯ ¼Å¸ ä ¸ ºÃ¤ »â‚¬Ã¤ ¹Ë†Ã¦Ë†â€"者ä ¸ ºÃ¤ »â‚¬Ã¤ ¹Ë†Ã¤ ¸ Ã¯ ¼Å¸ é º ¦Ã¨â‚¬Æ'ä ¼Å Ã§Å¡â€žÃ¦Ë†ËœÃ§â€¢ ¥Ã¦Ëœ ¯Ã¥  ¦Ã§ ¬ ¦Ã¥ Ë†Ã¥ ½â€œÃ¥â€° Ã§Å¡â€žÃ¦Æ'…å† µÃ¯ ¼Å¸ è § £Ã©â€¡Å Ã¤ ½  Ã§Å¡â€žÃ§ ­â€Ã¦ ¡Ë†Ã£â‚¬â€š ä »Å½Ã¥Ë†â€ Ã¦Å¾ Ã¤ ¸ ­Ã¥  ¯Ã¤ » ¥Ã¥ ¾â€"å‡ ºÃ¤ »â‚¬Ã¤ ¹Ë†Ã¥ » ºÃ¨ ® ®Ã¦  ¥Ã¥ ¢Å¾Ã¥ ¼ ºMcCoy的战ç• ¥Ã¨ ® ¡Ã¥Ë†â€™Ã¯ ¼Å¸ Discuss Avon’s decision to retain Jung as the chairman of the board. Do you believe this is a good decision? What is the potential downside of keeping the former CEO in this leadership roleRead MoreCase Study 13.2 More Than Cosmetic Changes at Avon1176 Words   |  5 Pages1. What organizational structure problems did Avon experience prior to the reorganization? Prior to its reorganization, Avon had an over arching tall hierarchal structure with a departmentalized – divisional organizational structure. The tall hierarchal structure or the narrow span of control accounted for the senior managers not being aware of what was happening on the ground. The tall hierarchal structure refers to the number of layers of management in the relaying of information before thatRead MoreAvon Strategy Analysis952 Words   |  4 PagesStrategy AnalysisAvon Products Introduction All businesses must create strategies that will see them into the next phase of their growth. It is through assessment, generic and grand strategy development, and implementation that a corporation can move beyond just existing in the market, to becoming a powerhouse in their arena, as well as increase shareholder wealth. Andrea Jung, in 2000, faced having to create growth strategies for the 115-year-old company of Avon Products, Inc. This company hadRead MoreAvon Products, Inc.1045 Words   |  5 Pagesof the multinational company entitled Avon Products, Inc., (hereafter, Avon) whose headquarters is in the process of relocating from New York City to the Unite Kingdom. According to Yahoo Financials, as of December 31, 2015, Avon’s worldwide workforce engages approximately 30,900 employees with revenues of 6.16 Billion U.S. Dollars. The company operates in the consumer goods sector and personal product industry. This company was chosen for this market analysis in part due to i t trading on the NewRead MoreStrategic Marketing Plan of Avon Products Incorporated3517 Words   |  14 Pagessuccess of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors